What is seo ?
Seo stands for search engine optimisation .it is improving a website for search engines ,so rank higher in search results.the higher a page in ranking the more visible it becomes to potential visitors.
Approximately 30% of all visitors click the first result 15% click the second and 10% the third link, so to attract more visitor ,it helps to get a higher page ranking.
How does seo work ?
Search engine such as Google and Bing use bots to crawl pages on the web ,going from site to site ,collecting information about those pages and putting them in an index .next algorithm analysis pages in the index ,talking into account hundred of ranking factors or signals ,to determine the order pages should appear in the search results .
What is seo important for marketing ?
Seo is fundamental part of digital marketing because people conduct trillions of search every year often with commerical intent to find information about product and services .search is often the primary sources of digital traffic for brand and complements other marketing channels. Greater visibility and ranking higher in search result than your competition have a material impact your bottom line .
Why seo is important?
Seo makes your website visible and thus, means more traffic and opportunities for customers conversion .it also provides a powerful resource for brand recognition ,establishes ties with prospect and position your as a credible and trustworthy specialist .
Seo is good to promote your website socially .it is more probable those people who discover your website via Google or Yahoo may promote it on Facebook ,twitter,or other social media.
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